i am so
  • intelligent

    A smart woman who takes care of herself and understand what ingredients are good for her skin.

  • important

    A woman who values the importance of natural beauty, self care, and overall health.

  • inspiring

    A woman who shares the true meaning of wellness by promoting clean and crulety-free products.

Notable Campaigns

  • Know Your Ingredients Campaign


    isoi was established with the start of a campaign that encouraged the consumers to be an intelligent consumer by checking product ingredients and understanding that ingredients can make or break your skin.

  • i Love i campaign


    isoi recently collaborated with Brian Rea, one of the top illustrators and New York Times columnist and has collaborated with Apple, BMW, and many other global brands, to promote women to love and take care of themselves while donating the benefits from the campaign to help support female teens who suffered from domestic violence.

  • Social Responsibility


    isoi continues to support the community with Community Chest of Korea to help single moms and working with Korea Food for the Hungry International.